Lindsay Seamans - Designer
Redesign Project Cover

Logo Redesigns:

Streamlining and Modernizing Brand Identities

These three logo redesigns showcase my approach to simplifying and modernizing brand identities, ensuring they are adaptable across various applications while maintaining their core essence.

Overview

  • Projects

    Logos, Branded Collateral

  • Tools Used

    Adobe: Illustrator, Photoshop & InDesign

Monarch: Simplified and Modernized Icon

Objective: To update the existing Monarch logo by simplifying the icon to be more modern and adaptable across different mediums.

 

Before and After: Monarch logo
Monarch Collateral Pieces: Letterhead, Folder, Business Card, Name tag

Sun City Center Funeral Home: Color and Typography Overhaul

Objective: To update the Sun City Center Funeral Home logo to reflect its Florida location and convey a more welcoming and professional image.

Before and After: Sun City Center Funeral Home logo

Musgroves: Scalable Brand Identity for Local Adaptation

Objective: To create a versatile logo for Musgroves that could be easily adapted for different local brands while maintaining a consistent core identity.

Outcome: The redesigned logo provides a strong and adaptable brand foundation, allowing for consistent representation across various local entities under the Musgroves umbrella.

Before and After: Musgrove Mortuaries Logo