Branding & Logo Systems — Identity Work for Non-Profits + Enterprise
Building visual clarity, brand flexibility and cohesion across client logos, brand guides and system roll-outs.
Role
Brand Strategy & Identity Design Lead
Responsibilities:
Responsibilities:
- Logo redesign / brand mark development
- Brand-usage guidelines & collateral templates
- Collaboration with stakeholders and in-house teams
Quick Metrics
- Brand guides + 3 enterprise-logo systems in development
- Logo redesigns live across 4 client brands
- Print + digital assets prepared for all redesigns
Logo Redesigns & Identity Refresh
Objective: To create a versatile logos that could be easily adapted for uses, and create a more welcoming and professional image.
Deliverables:
- Monochrome and full-color marks
- Scalable icon variants, wordmark
- Applications: digital, print, signage
Brand System & Guidelines
Objective: Documented logo usage, color rules, typography, imagery style, do’s & don’ts. Emphasized consistency across print and digital while allowing flexibility for local variation.
Deliverables:
- Updated colors and fonts to match on both circular and horizontal versions (on previous versions, fonts did not match in typeface and weights)
- Full PDF Guidebook
- Logo usage rules & brand philosophy
Enterprise Logo Systems
Deliverables:
- Brand toolkit: logo files, colors, usage guides
- Internal rollout assets
