Pride Conditioning – Brand Identity
From the gym floor to the competition stage — a brand built to perform.
Background
I built Pride Conditioning's visual identity from the ground up: logo, brand system, apparel, and event collateral for Carolina Carnage II.
- Context: Charlotte-based gym with a competitive powerlifting community
- Objective: Complete brand system that works across apparel, digital, and live events
Goal: Bold, cohesive identity that reflects the gym's culture
Case Information
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Duration
Ongoing
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Role
Designer
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Tools Used
Adobe Illustrator, Canva
The Challenge
The brand needed to hold up across a wide range of applications — embroidered on a hoodie, printed on signage, handed out as an award. It also had to feel specific to Pride Conditioning, not generic gym branding.
My Approach
Logo & Identity
Developed two primary marks used in rotation, designed for flexibility across embroidery, print, digital, and signage.
Brand Guide
Logo usage, color palette, typography, and application rules — built so the system stays consistent as the gym grows.
Apparel
Applied the identity to gym apparel designed for everyday wear.
Event Collateral — Carolina Carnage II
Full suite for Pride Conditioning's powerlifting meet: email header, signage, and awards — all on-brand.
Deliverables
- Logo suite (two primary marks, monochrome variants)
- Brand guide
- Apparel design
- Event collateral (Carolina Carnage II): email header, meet signage, awards
Outcomes
- Cohesive system across digital, apparel, and live events
- Identity that scales from embroidery to full-size signage
- Brand that reflects the gym's competitive, community-driven culture
