Detour Coffeebar began with someone passionate about coffee—and eager to turn that passion into a full-time venture. Although logo and brand design isn’t usually my go-to, this project was different. I took it on because I wanted to challenge myself—and because I genuinely cared about helping someone realize their dream. The result? A brand identity that not only feels crafted, but is powering a thriving business.
Challenge: Build a brand identity from scratch for a coffee enthusiast ready to go pro.
Goal: Create a logo and design language that conveys warmth, passion, and professionalism—something cozy yet modern, to appeal to local coffee lovers.
6 months
Designer
Adobe Illustrator and Photoshop
