Print Collateral – Connecting Brands to Communities
A blend of national and local print materials that build trust, share information, and strengthen community connection – combining in-depth hospice guides and location-specific brochures.
+ 47%
Increase in hospice guide downloads
3-Site
Brochure rollout in Portland, Oregon market
Unified Brand
Experience across print and digital materials
Background
The long-form hospice guides were created to simplify complex care information and bring calm to moments of uncertainty. At the same time, the Portland market required a set of printed brochures tailored to three funeral-home sites, each offering a consistent, trustworthy introduction to services and staff.
Together, these pieces form a cohesive collateral system — one that communicates care, clarity, and connection across every touchpoint.
Case Information
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Duration
Ongoing
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Role
Designer
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Team Size
Company wide project
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Tools Used
Adobe Creative Suite, Jira, TeamWork
My Role
I led the creative and production process for both collateral streams, partnering with hospice teams and regional staff to translate a shared brand voice into two distinct but connected experiences. My focus was on clarity, consistency, and emotional tone — ensuring the materials felt as supportive as they were informative.
Responsibilities
- Art direction, copy refinement and tone alignment
- Collaboration with regional marketing and hospice staff
- Print production setup and vendor coordination
Design Approach
The work followed two parallel approaches that reflected different scopes and freedoms for each collateral stream. For the national brand guides, a modular design system focused on shared typography, color, and grid principles to ensure clarity and accessibility across long-form content. The local, site-specific brochures, allowed for tailored layouts and imagery choices per site rather than forcing a single systemed template, prioritizing practical readability and local relevance.
- Long-form educational guides
- Downloadable and print-optimized formats
- Simplified family experience
- Reinforced brand consistency
- 3 tri-fold brochures (location-specific)
- Focused on helping families connect with their neighborhood funeral homes through approachable language, clear information
- Equipped staff with tools for family and community interaction
