Storytelling Through Data

Offered through TechFleet and Maven, this class helped me learn how to blend data, visuals and storytelling.

I was able to learn to learn how to use and parse data sets to tell a story. And as someone who is spoiled by usually working a copywriter, I had to learn to how to create a compelling narrative on my own.

Overview

Duration

4-week class
Projects

Brand Kit, Presentation Deck
Tools Used

Adobe Illustrator, Google Analytics and Sheets, Canva

Brand Kit

My project focused on using data sets from my husband’s gym. I created a long overdue, much needed Brand Kit.

Final Project

Using data from Google Analytics, I created a presentation from before and after a website redesign showing a much improved bounce and interaction rate, along with more organic traffic from both web searches and social media.